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Marketing Campaigns

Camping World:

“Travel Different”

An brand awareness campaign encouraging RVing as an alternative way to travel, produced in partnership with Matador Network.

 

My Work

  • Edited all campaign written content for story clarity, accuracy, and optimal customer engagement. Distribution on Matador Network and Camping World Blog.
  • Directed video edits to align with a clear and actionable storyline.
  • Conducted and edited campaign talent interviews.
  • Wrote travel guides on top regional RV travel destinations.

 

Good Sam “Experience More”

A brand awareness campaign for Good Sam RV Rentals. The content was storyboarded and produced in-house.

 

My Work

  • Edited all campaign written content for story clarity, accuracy, and optimal customer engagement. Distribution on RVrentals.com
  • Created and conducted campaign talent interviews to procure quotes.
  • Ideated, wrote, and edited written content to align with storylines and appeal to a custom audience.

 

Date

July 25, 2022